About Lou Abbott, founder of MLM-theWholeTruth.com
Lou is the founding editor of MLM-theWholeTruth.com, a respected information, commentary, and multilevel marketing (MLM) industry news site for professional network marketers.
“It’s been a passion of mine to understand how a business model (like MLM) that makes so much sense in so many ways and has the capability of empowering so many people could manage to have earned such an unimpressive reputation,” says Lou.
After his first decade working and earning the major portion of his income from MLM, then watching so many network marketing companies come and go, Lou decided to write a book that explains why so many companies have failed their independent representatives.
Of Lou’s book, MLM The Whole Truth, veterans of the industry have said: “At last, someone has written about what to look for when selecting an MLM company. I wish I had read this book about $20,000 ago.”
Lou also is one of “52 of the brightest minds inside and outside Network Marketing” that co-authored It’s time… for Network Marketing, a book that extols much of what is good about multilevel marketing. Just some of the other contributors include: Robert Allen, Richard Brooke, Bob Burg, Len Clements, John Milton Fogg, Robert Kiyosaki, Kim Klaver, John David Mann, Paul Zane Pilzer, Paula Pritchard, Bob Proctor, Tim Sales, Tom Schreiter, Bo Short, Dr. Denis Waitley, and Mark Yarnell.
Lou is also a quoted expert for USA Today.
At just fifty-seven, Lou has owned several businesses, donated years of time to spiritual teaching work, built several large network marketing organizations, designed and built many websites.
Lou lives in Richmond, Virginia with the “love of his life,” wife and partner, Holly Billingsley. He is a father of twin girls, and already a grandfather to 6 boys (but with a girl due soon as of the time of this writing).
What has been the biggest mistake ever made in MLM? “It really comes down to one thing – companies and distributors have consistently over-promised and under-delivered leaving the vast majority of customers and distributors with unfulfilled expectations.”
“I can’t even guess how many companies I have looked at and how many I have analyzed. The really good ones are just very rare.”
Now . . . and finally, I have found a leveraged income model that also allows us to solve one of the biggest challenges facing children worldwide today. Learn more about our Social Entrepreneurship business.
“If you are inspired by doing Network Marketing right, with integrity, with principles, that’s REAL, and you would love to build a legacy at the same time, I would love to have you consider joining us!”